Question
A1. (1) For more than a century, marketers have been using packaging to get consumers to buy their products. (2) Since the 1890s, Quaker Oats has put its rolled oats in a box with a picture of a religious Quaker. (3) The package suggests that their cereal is wholesome. (4) In 1898, a man named C.W. Post wanted to create the image of a healthy breakfast food. (5) So he placed a copy of the pamphlet “The Road to Wellville” in each box of Grape Nuts cereal. (6) Packaging is so important that store brands often try to take advantage of it by looking like the bestselling national brands. (7) Their packages imitate the color of the labels, the shape of the container, and so on.
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